The Echaurren gastronomic hotel in Ezcaray, La Rioja, has been in the same family for five generations, gradually building up a reputation as a very special place to eat and stay in northern Spain. But that doesn’t mean it rests on its laurels, as I found out on this commercial photography shoot.
In the four years I’ve been living in Ezcaray, its Portal restaurant has gained first one and then a second Michelin star.
Despite the tricky economic times in Spain, the Echaurren has also been investing in a programme of renovating its bedrooms, and recently joined the Relais & Chateaux association of luxury hotels. Quite simple the family wants their guests to have the time of their lives when they visit.
Ferran Fisas' photographic brief for the new website was simple: Show the enjoyment and happiness of staying at the hotel; that it’s a special place where people of all ages can relax in style. In essence produce images that show a gastronomic hotel that gets the balance just right between quality, fun, tradition and modernity.